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Work with audience discovery automations

Article: 000054518
Updated: September 11, 2025

You can use your automated segments and campaigns as they are, or edit them.

Enable or disable automated segments and automated campaigns

When you set the Use Audience Discovery Tracking switch to On, the two switches Automated segments and Automated campaigns appear.

You can either enable automated segments only, or enable both automated campaigns as well as automated segments:

  • To enable automated segments, set the Automated segments switch to On.

  • To enable automated campaigns, set the Automated campaigns switch to On.

    This automatically enables Automated segments as well because the campaigns use data from automated segments.

To disable automated segments or automated campaigns and segments, set the appropriate switch to Off.

Note

When you disabled automated segments or campaigns, they remain on your account but will no longer be updated.

Edit an automated segment or campaign

When you edit an automated segment or campaign and save it, it is no longer automatically updated.

When you edit a campaign, the segment that it is based on will continue to be automatically updated unless you edit that segment itself.

Note

When you have edited an automated segment or campaign, a new one is automatically created, based on the data from your website.

Editing means:

  • Changing the name of the segment or campaign.

  • Deleting the audience discovery label.

  • For segments also:

    • Changing an existing rule or adding a new rule.

    • Changing a value of a Fetch field.



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