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The personalization tags

Abstract

Learn more about the personalization tags available by default in the campaign editor.

In the campaign editor, the following personalization tags are available by default:

Personalization tag	Description
#unsubscribeLink#	To be compliant with the CAN-SPAM act, every email sent using Moosend must contain a one-click Unsubscribe Link. You can customize the unsubscribe link and place it inside your HTML, wherever you think it looks best.
#updateProfileLink#	Moosend automatically adds an Update Profile Link to urge your subscribers to update their profile. By default, the link is placed at the bottom of every campaign. It can be seen only when the campaign is viewed through the recipient's browser. You can customize the link and place it inside your HTML, wherever you think it looks best.
#VerificationLink#	The Double Opt-in Verification Link lets your new subscribers confirm their subscription and provide their consent to receive your email campaigns. If you've set up a welcome email automation, the email is only sent out after a subscriber has clicked the verification link sent to them during the double opt-in process. If a subscriber does not click the verification link, then will not receive your welcome email automation.
#forwardToFriendLink#	The Forward to a Friend link tag allows your subscribers to forward your campaign to their friends. By default, the link is placed at the bottom of your newsletter, and it only appears when your recipients view your newsletter on their browser. You can choose the add the link directly in the main content of your newsletter.
#account:vat#	The Account VAT tag displays your organization’s VAT number.
#account:email#	The Account Email tag displays the company email address that you used when you registered. For example, You can reach us at #account:email#.
#account:address#	The Account Address tag displays your company's postal address. For example, We are located at #account:address#.
#account:company#	The Account Company tag displays your company's name as listed inside your Billing Information. For example, This email was sent to you by #account:company#
#datetime#	The Current Date and Time tag lets you add a dynamic date and time to your newsletter. You can choose between formats.
#recipient:name#	The Recipient Name tag adds the name of the contact. For example, Hello #recipient:name#, I hope you are well!
#recipient:email#	The Recipient Email tag adds the email address of the contact.
#recipient:mobile#	The Recipient Mobile tag adds the mobile number of the contact.
#emailSentTo#	The This email was sent to tag adds the email address of the recipient. For example, This email was sent to user@sampleemail.com.
View in Browser	The View in Browser tag adds a link to view a campaign directly from a browser, without using any email clients.
#recipient:custom field#	The Recipient Custom Field tag adds the custom field value of the contact, for example gender, location, age, and so on.