The number of conversions informs you how many people either submit a form or click a button on your landing page.
To enable conversion tracking for your landing page:
On the menu bar, click Growth Tools > Landing Pages.
Click the name of the landing page that you want to open.
On the menu on the left, click Track your conversions. You have the following options for tracking:
To use the built-in conversion tracking, set Track Conversions to Yes. You must now choose if you want to track conversions When someone submits a form or When someone clicks a button.
To use Google Analytics, set Track with Google Analytics to Yes. This requires Google Analytics to be configured for your site.
To use Facebook Pixel Code, set Track with Facebook Pixel to Yes. This requires Facebook Pixel Code to be configured for your site.
When you are done, click Save & exit.
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