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Using the advanced ecommerce features

Abstract

You can use the advanced ecommerce capabilities in Moosend to discover your audience and get an understanding of their needs and interests.

You can leverage the advanced e-commerce capabilities of Moosend using the audience discovery feature. The feature uses artificial intelligence and machine learning to identify your target audience's behavior and preferences, allowing you to enhance your email marketing efforts with personalized content.

Before you can use audience discovery, you have to enable it first in your Moosend account. Once enabled, you can easily track and categorize your members based on their actions on your website.